Jeep Wrangler depreciation: when to buy & cost to own

Estimates as of June 2026.

The Jeep Wrangler (SUV, ~$35,000 new) loses about 31% of its value in five years — it holds value better than the 41.8% market average. Buying at 3 years old and holding five costs about $1,164/yr in depreciation versus $2,170/yr buying new — you keep 46.4% more of your money.

Value by age

$0$20k$40kNew3y5y10y
AgeEst. valueTotal lost
New $35,000 0%
1 yr $30,498 12.9%
2 yr $28,424 18.8%
3 yr $26,793 23.4%
5 yr $24,150 31%
7 yr $21,960 37.3%
10 yr $19,153 45.3%

What will it cost you to own?

Buy price (est.)
$26,793
Resale (est.)
$20,972
Total depreciation
$5,820
Cost per year
$1,164
vs. buying new
$2,170/yr

Depreciation only — older cars cost more to maintain, so the practical sweet spot is ~3–5 years old. Figures are modeled estimates that vary by trim, condition, and market. How we estimate this →